Senior Brand Manager- Consumer/OTC Division.

Mankind Pharma Ltd.

Mankind Pharma, one of the top 5 leading pharmaceutical companies in India, started its journey in 1995. Today, we have an employee base of over 20,000 and are racing towards $1 Billion. At Mankind, we aspire to aid the community in leading a healthy life by formulating, developing, commercializing, and delivering affordable and accessible medicines that satisfy urgent medical needs. We take great pride in the success of our products ranging from Pharma, OTC and FMCG brands like Manforce Condoms, Manforce Tablets, Manforce Staylong Gel, Unwanted 72, Prega News, Gas-O-Fast, Kaloree 1, Kabzend, Acne Star Gel and many others. Our operations are in 34 overseas destinations across Asia, Africa, South-East Asia, Gulf countries and CIS countries.

Our Vision -    To be a global pharmaceutical company, most admired for its Affordability, Quality and Accessibility of products.

Our Mission - To be able to provide cost-effective, innovation based superior quality pharmaceutical products across the globe, to improve the lives of the patients. Mankind strongly believes and follows its Core Values:

Job Description

•    Responsible for the overall management, direction, control to ensure consistent attainment of marketing & sales.
•    To be a full-fledged “brand” manager of the designated brands and be responsible for P&L and budgets.
•    Develop marketing strategies and marketing plan, products potential and marketing analysis and creating sales road-map to motivate sales team to generate sales and income.
•    Set up sales target both sales in and sales out and plan on sales promotion activities including evaluation on each activity, competitor’s analysis and review sales plan periodically in order to catch up with the situation and market demand and adjust sales strategies for objective achievement and recommend appropriate course of action.
•    Plan and execute marketing and sales plan under the guideline policy including marketing strategies and plan on annual budget with an objective to achieve sales, maintain and increase customers,
•    Supervise marketing and sales team on relevant marketing and sales activities or initiatives in order to strengthen marketing strategies and achieve the better sales growth of countered-brand products in the responsible portfolio.
•    Recommend and implement effective marketing mix for new product that can deliver sustainable competitive advantage
•    Generate marketing communication plan and liaise with media agency to gain brand exposure, increase brand awareness and brand equity in condition of cost control within budget and measurable result.

Requirements :

•    Bachelor’s Degree or higher in Marketing, Business Admin. or related fields, MBA is preferable 
•    At least 4years core years in marketing experience in General Trade from good FMCG, Consumer or OTC brands- male contraceptive, Digestive category or skincare.
•    Excellent English skills (Speaking and Writing) 
•    Result-oriented, initiative, strive for success with strong sense of entrepreneur
•    Has experience in P&L analytical role
•    Able to work independently as well as able to work with the team
•    Demonstrates ability to lead and direct sales & marketing personnel for success
•    Good appearance, mature, high self-motivated, ambitious and well organized with strong interpersonal skills.

Competencies